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- Kindle
Dettagli
BookRix
Trama
This book shows you how to secure executive sponsors who actively support change, mobilize champions who build grassroots momentum, and design communication plans that reach people where they are. You’ll also learn how to set up meaningful measurement practices so progress isn’t just claimed—it’s proven.
Written for seasoned professionals and experts leading complex initiatives, this guide strips change management down to what actually works. No jargon. No bloated frameworks. Just actionable principles that help you lead enterprise change that sticks.


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