English for Advertising

This book will teach you the main features of the language of advertising, the role of culture, and how rhetorical devices are used successfully. You will become acquainted with the graphical elements composing advertising, and with different types of advertisements, such as institutional, commercial, non-commercial, informational, soft-sell, hard-sell, etc. You will understand the importance of rhetorical devices such as irony, sarcasm, metaphors, similes, and puns, and how they are employed to attract audiences. You will understand what intertextuality is and how it can be applied playfully. This ebook is rich in visual examples and exercises, thus fostering memorisation, practice, and comprehension.
This ebook is designed for intermediate learners of English as a second language.