Better Than Sex

This book is Mario G. Messina’s biographical voyage and a collection of tales from his 50 years in the advertising world. The journey began in Italy, in the sixties, and tells the story of an ambitious young man who fell in love with the advertising business, and follows him all the way to New York. In the Mecca of advertising, he becomes one of the Mad Men. He meets and works with his idols such as David Ogilvy, George Lois, Tony Palladino, Gavino Sanna, Allan Kay and Harvey Gabor, just to name a few. The book is a true account of the world of real Mad Men.“This book made me realize what I have accomplished, I would have never thought that I made all these con- tributions.” He also credits the many talented people he worked with for teaching him how to be a great art director, writer, photographer, director, producer, but most of all, an idea man, with elegance. The book is a nonfictional inside look at the real world of Mad Men in the US, a collection of anecdotes involving some of the most talented people that this business ever had, and a gallery of the samples of the best creative work ever produced. He is one of the “real creatives” in the world of advertising.